Click'n'Fit : Pioneering on-line children's foot measuring tool

Business Challenge

SYS Consulting Ltd responded to a challenge from Start-rite Shoes and developed a cutting edge way of measuring feet at home to allow children's shoes to be bought on line.

Our Solution

SYS Consulting Ltd developed a photographic fitting tool, available on the Start-rite website. The tool enables parents to upload photos of their child's feet into the Click'n'Fit tool, in order to obtain sizing information within seconds that can be used as the basis for purchase from the site.

Business Outcome

Peter Lamble, chairman and MD, Start-rite Shoes, said: "Start-rite has always prided itself on being at the leading edge of developments in children's fitted footwear and we are really excited about this latest addition to our website. The Click'n'Fit tool provides parents who are buying shoes for their children online with the best measuring option currently available. Consumers who shop online are looking for ease and convenience without compromising on quality, and that's what we're giving them with our transactional website and the measuring options that it offers."

More Detail

For further information download the full Click'n'Fit Case Study.